E-Commerce – User Generated ContentKeywords: Digital Marketing, Customer Experience, Customer Ratings & Reviews, Advocacy, Customer Journey, data Driven
Reason: the manufacturer is a global player in consumer electronics. The sector is under great influence of digital transformation. Online sales percentages are growing year on year, B2C sales is becoming dominant and Consumer Rating & Reviews are becoming essential for staying on top of consumers minds.
Facts: Major global Consumer Electronics manufacturer. 10.000+ FTE, 3 Billion+ revenue. Market leader in one of its business segments.
Approach: We improved the global digital customer experience by implementing User Generated Content (UGC) with authentic Rating & Reviews in the touch points of the buyers customer journey. We increased e-commerce and resellers sales by offering multiple Where To Buy options (onsite and reseller) in EMEA, APAC and CAM.
- Marketing & Sales